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Optimizing your Page Content, Visible Text, Heading Tags (H1, H2, H3, etc), Keyword Density
Page Content / Visible Text:
Optimizing your on page text is very important aspect in our SEO campaign. After you have decided your keywords ( preferably 3-4 ) you have to make sure that those keywords appear on your page. Important aspect here is that those targetted keywords should be as high as possible in the page. That should not be the last word on the page. Preferably should be in the first line.
Heading Tags ( H1, H2, H3)
Search engines give special weightage to heading tags. It tells them what the page is about and what are the strong keywords in the page. Place heading tags against your keywords in order of priority. Like h1 tag for most important keyword and h2 tag for 2nd priority keyword.
Your page should look something like this:
Most important keyword here as heading ( within h1 tag)
This is your first paragraph on the page. Try to get all of your keywords in this paragraph. You have to decide on your grammatical language and make sure that it does appears in this paragraph.
Second Preferred keyword here as heading ( within h2 tags )
In this paragraph you should have your keywords repeated preferably all of them again.
Now try to think of more text content for your page and get in here. You have to make sure that all your keywords are well spread on the page. This applies to almost all pages in the website. Try to put them in maximum pages in your website.
Now don't just go on adding all keywords many times in your page. Read about maintaining keyword density below.
Keyword Density
There is another important aspect of onpage optimization. It is important to have your keywords appear in a page but it is also important that you maintain keyword density. Keyword density is the number of times your keyword appears in the page divided by total no. of keywords on the page. You have to maintain a keyword density between 4-8% depending upon the competition for your keyword. Check the keyword density of your competitor sites and try to be slightly higher than that. Use your judgment in deciding or contact us to do it for you.
Follow our free search engine optimization ( SEO ) tutorial to top the search engines:
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